Customer demand for ‘immune boosting’ products has increased due to the COVID-19 pandemic.
6 out of 10 consumers now seek out products with immune boosting links. Immune supporting snacks and supplements seem to be the products that are more likely to be picked up. This may be due to their ease of integrating into a consumers lifestyle.
Packaging and claims for portraying immunity is vital. Product developers must be careful on wording and imagery to create the best brand perception.
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Information from an article written by Mandy Saven for The Grocer, read here –https://lnkd.in/dX2Ds5Q